How to Get a Product onto Store Shelves
When at a supermarket, have you ever stopped and wondered how a product ends up on the store shelves? Most people don’t think twice about how a product gets there, it’s just there. Little do they know, it is a process that involves great ideas, implementation of unique marketing plans, teamwork, and the right event management company. This information may not seem relevant to consumers, but to companies with a product they’re looking to stock, this is valuable information that can make or break it. If done correctly, the process to get your product from the vendor’s hands into the hands of consumers is only a three step process.
Step 1. Vendor goes to event management company, BPI Brand Marketing Solutions, Inc.. Everyone knows the expression “you have to spend money to make money”. While this is true, there are smart ways to invest money and get more of a guaranteed return. The number one way to do this is by using a company that has a history of getting the results you’re looking for. The more chances a vendor takes, the more money they spend, without a guarantee of a positive outcome. BPI Brand Marketing Solutions, Inc. has successfully taken products, and through unique marketing plans, have gotten them into stores such as Costco. As a vendor, the biggest mission is to get your product on store shelves. Event management companies do all of the coordinating to marketing the product, and help reach that goal. There is no way around the importance of hiring an events management company with a proven record to do the work!
Step 2. BPI Brand Marketing Solutions, Inc. markets product. Once BPI Brand Marketing Solutions, Inc. has been hired, the vendor gets to sit back and let the magic happen! However, it’s important to understand the process, and exactly what the events management company will do for you. The first step is creating a unique marketing plan that is targeted to the market the vendor wants the product to reach. A very popular strategy is referred to as a road-show. BPI Brand Marketing Solutions, Inc. hires representatives, who are geared up with knowledge and enthusiasm for the product, and sets up tables in stores. The tables and staff create a fun environment that draws attention from the customers. By doing this, customer feedback and sales information are gathered. This information is extremely valuable, as it can lead to the store picking up the product to stock on their shelves. Because every product is different, each road-show campaign is unique, and targeted to reach specific consumers and achieve precise goals.
Step 3. Product gets picked up by store. If the campaign goes as successfully as most of BPI Brand Marketing Solutions, Inc.’ clients, the product will be picked up by the store! However, the results don’t end there. In addition to the sales information that is gathered at the road-show, the product was also introduced to the consumer using a personal interaction. Studies show that this is the leading cause for consumer trust, and could very well lead to a lifelong loyal customer! Not only did the vendor accomplish the goal of getting their product on shelves, they also ensured the participating stores, as well as their own company, that they will continue to sell their product for years to come.