We provide vendors with solutions to the many obstacles associated with the club business; this includes limitations of resources, time, and knowledge. BPI will guide vendors through the entire club sales process from beginning to end.

Many vendors only have one shot to get their product into clubs and, because the payoff can be huge, they need to invest in the process.

Our Warehouse Club Services include Consulting, Product Brokering, and Road-Shows.

A warehouse club road show is an event that creates the opportunity for items outside of the normal assortment to be introduced to warehouse club shoppers. By using this method of trial marketing, companies can test, sell, and learn about their products in a festive and exciting format inside the club walls. The shows allow members to sample, touch, taste, react, and buy new items for a limited time. This technique creates a sense of urgency and offers vendors an interesting and unique perspective when reconnecting with the club buyers

Road shows build consumer brand relationships and create between 2,000 and 15,000 brand impressions per day. These impressions are not only high, but they are also targeted. Also, the cost-per-touch (CPT) is lower than other marketing programs.

BPI will provide an energetic and enthusiastic team to develop, manage, and work the road shows. The staff will be trained by your company to gain product knowledge in order to accurately represent your brand and organization. We can coordinate:

» All logistics

» The storage of equipment and supplies

» Club-specific collateral materials

» The recruiting and training of sampling teams

» Freight organization

» Weekly communication between sampling teams, club management, buyers, and regional offices

Alternatively, we can consult or manage programs utilizing your internal staff and resources.

Information about post show reporting:

BPI will generate a post-road show report that has sales by flavor, style or variety. The reports will also include member feedback, photos, in-store promotional activity, as well as a comparison of similar in-store items. Additionally, the demographics will be tracked using our own corporate Event Technology System (ETS). By having access to this data, vendors can use the information as leverage to get their product into clubs as a regular item. The data provided by BPI is high-quality and will be received by vendors within days of the road show.

Our consultant process involves but is not limited to:

» Know where to go within the club organizations. For example: Who are the buyers? Is the item a corporate or regional purchase?

» Getting an appointment with the appropriate buyer(s)

» Developing all elements of your product/service story

» Preparing for the important first meeting

» Backup strategies/approaches in case the first meeting isn't totally successful…

» What to do next?

If you determine that you want to become a club vendor then you can venture out on your own or engage a broker to help you. With the unique set of services that BPI offers we can also guide you thorough the process as that broker.

What we can do for you:

» Analyze your current product to determine what it will take to make it “club ready”

» Prepare your product or service: product positioning, product comps, presentation writing, pricing, etc.

» Open the door to get the critical first meeting

» Help organize the first meeting once it has been scheduled

» Follow up with product/pricing revisions and data gaps from the meeting

» Determine the next steps, which could be a road-show, rotation or a test

» Design product supply

» Ongoing involvement through this dynamic process which can take a few attempts