CASE STUDIES
NASDAQ- DirecTV:
When DirecTV moved to the NASDAQ in December 2007, they needed to execute a street-level marketing event that encompassed celebration, excitement, and attention. BPI Brand Marketing Solutions, Inc. was asked to take the reigns, and successfully coordinated a DirecTV event including a cheerleading team, equipped with uniforms, hairstylists, and make-up artists. In addition, BPI Brand Marketing Solutions, Inc. also worked out the logistics of NASDAQ's welcoming of Chase Carey, the CEO of DirecTV.
Godiva:
Due to a lack of consistency in their national in-store marketing program, Godiva came to BPI Brand Marketing Solutions, Inc. with one goal: getting their product into consumers' hands. Utilizing their in-house event technology systems, staffing, and management, BPI Brand Marketing Solutions, Inc. created a national marketing plan. The plan implemented a nationwide program that set a high standard for both the Godiva and Barry teams. BPI Brand Marketing Solutions, Inc. was able to ensure their client that they would increase sales and decrease expenses while attaining a high ROI. The combination of both the Godiva and Barry Promotion teams has been able to increase sales.
With the visible return of investment, matched with a decrease of manpower expenses, BPI Brand Marketing Solutions, Inc.' management and execution of the national-in store programs have created a turn key program.
Waterford:
When Waterford launched their new Dr. Weil Springhill collection, they contacted BPI Brand Marketing Solutions, Inc. to secure a well-trained staff who could adequately present and promote their product in the NY market. The result of this relationship included higher sales, a more knowledgeable sales force, and putting a face to the product. Currently, this has expanded to a nationwide program that enables customers and retailers to work hand in hand with an extension of Waterford